PromoFarma

Responsive website with complex checkout and a cute mascot.

PromoFarma the marketplace of pharmacies

This website is a huge titan of the online pharmaceutical industry in Spain. I had the opportunity to work with them from their humble beginnings as a flash offer e-commerce business to all the way up to the marketplace they are today.

More than 1.000 pharmacists working together

PromoFarma is a online pharmacy were users can buy choosing the best price from different pharmacies with multiple deliveries.

Parapharmacy ecommerce

Make clear to our users that the products are from different sellers

General info

First iterations

The development and product team got together to figure out how should we tackle this.

Our hypothesis was that adding information in the cart about the different deliveries by different parmacies will provide enough clarity for our users to conclude the purchase.

Promofarma iterations
Promofarma iterations
Promofarma iterations
Promofarma iterations

Outcomes

  • The marketplace was deployed to the spanish market to a great increase in sells
  • The development process was scaled almost 3 times since the beginning of the project with all systems operating successfully

Opportunities & recommendations

  • Follow-up with user testing to polish the main struggle: The payment and the costs of delivery